Small businesses are often strapped for cash to spend on marketing materials, advertising and promotional items. It can be difficult to spend on quality advertising placements when the business is just getting off the ground.
Every expense matters in the early stages of a business.
As a home business owner on a budget, you may not be advertising your brand much. Most home business owners assume that they cannot afford to promote their companies.
Fortunately, there are plenty of items that are both inexpensive and effective for promotions. Read on for the best low-cost marketing materials for your home business.
Home Made Brochures
Brochures are low-cost marketing materials worth using for your home business. You can easily create and print brochures from the comfort of your own home.
All you need is a free online template to use, a printer, and paper. These are some of the essential items in your home office.
Display your business name and contact information on the front of your brochure. Use bullet points to explain what your business offers throughout the rest of the brochure.
You can also use your own photos throughout your brochure as free graphics. Show off your brochures during customer meetings and events. These are easy to make marketing materials that cost your business very little to make a professional impact.
Home business owners who use envelopes for marketing purposes gain additional exposure. You can customize envelopes at a low price by ordering them in bulk.
To optimize your envelopes, include brand-specific features. It doesn’t cost much to add your logo along with the company’s name and contact information. If you are uncomfortable providing your home address, then include a PO Box or your online information.
As long as you have a website where you conduct most of your business, put the web address on your envelope as well. This way, you can advertise your brand whenever you send out mail without spending too much on envelopes.
Custom Vehicle Stickers
Another way to market your brand inexpensively is by getting vehicle stickers. You can purchase custom stickers that are both removable and undamaging for cars at a low cost. To market effectively with this item, include your home company’s name and any necessary information.
The best sticker companies allow you to choose your own sticker shapes and backgrounds. Consider using your logo for one or the other. You can buy one large sticker for your own car and/or smaller stickers to offer consumers. Either way, you will market your home business at a low cost.
Social Media Profiles
Social media profiles also present numerous marketing opportunities for home businesses. You can advertise your brand on various social media platforms at once.
By doing social media marketing for your business, you will reach consumers all over the world. More so, you can easily transform those consumers into customers with proper advertising.
Use the free tools each platform offers to initiate this transformation. For instance, add product stickers and tags to your photos on Instagram.
Then, consumers will be able to find out more information on the products they are interested in. If they are pleased with what they find, your sales will increase. For this reason, social media is one of the best low cost marketing materials for your home business.
Lastly, custom pens are one of the most effective low-cost marketing materials available. Consumers of all kinds use pens on a daily basis. Thus, they are useful promotional products.
Many businesses fail to make an impact at trade shows because they offer branded items that they will never use. Pens are one of the few products that consumers and business owners will always take at events.
Whenever a consumer uses your pen, they will be reminded of your home business. Therefore, custom pens increase brand awareness and are effective for advertising.
Inexpensive marketing materials allow home businesses to grow and stick to their budgets simultaneously. Create your own brochures and display them at customer meetings and events.
Customize envelopes to advertise whenever you send out mail. With vehicle stickers, you can market your brand whenever you leave the house. Social media platforms offer numerous marketing tools for free. Businesses benefit from handing out custom pens at trade shows and other events.
With these low-cost marketing materials, you will expand your home business without having set aside a major budget for advertising.