Have you been seeing some of the income reports of bloggers lately? Like you, they once asked, “How do you make money on your blog?”. These same bloggers are now making 4,5, and even 6 figures per month. It didn’t happen overnight for them, but with hard work and perseverance they are finding success. I am by no means one those top bloggers, Yet! But, I’m working diligently to grow my blog business. Let’s talk about methods you can use to make money on your blog.
4 Ways to Make Money on Your Blog
There are four main methods of monetizing a blog. You are able to pick and choose which methods you prefer using. And, as your blog grows with more visitors and followers, more opportunities will open for you.
Advertising is one of ways you can begin earning income early on. A common way to do this is to sign up with Adsense. Adsense allows you to have up to 3 ads per page. When a visitor clicks on the ad you get credit. The clicks are calculated based on different values and you earn money. The balance must add up to $100 for a payout. Putting your ads above the fold of your blog usually works best. Examples would be one high up on your side bar, One towards the top (like above your header or below your menu), and another in between blog post text.
Using different plugins you can set up ads and experiment with locations until you get a good layout. They make it easier when wanting to place ads between paragraphs.
When your views increase you can try other advertising methods. MediaVine is one of these. But, you will need at least 30k per month views to join. They recommend 100k views per month to be accepted by all advertisers.
Lastly, you can sell ad spots on your blog and manage them yourself. You set your fees, duration, and image requirements.
There are pro’s and con’s with all these methods of how to make money on your blog. For ads it’s about creating a balance between giving your readers great content not overdoing the ads. One thing I dislike is going on a blog and having ad videos start up and I can’t stop them. Blech! Another con is some ad networks slowing down your blog’s load time. I’ve left websites because of all the ads slowing up the load time so badly I can’t read what I came there for. 🙁
Affiliate marketing is signing up with a company to help them market their product or service. You get an affiliate member code which gets included in links provided by the company. When someone purchases through your link, you get a commision. The percentage varies per company. Companies, like Amazon, have a large range of products you market in your blog posts. Affiliate networks like ShareaSale, Commision Junction, and Affiliate Window are good to join to find companies’ affiliate programs all in one place.
Affiliate marketing done well can create a nice income. You can usually start it soon after you publishing some posts. Instead of restricting you due to low views, companies use different guidelines including making sure your blog’s niche fits their brand.
There are some awesome courses on learning affiliate marketing. One I recommend is Pajama Affiliates.
A sponsored post is when you receive payment in exchange for writing a post and promoting a company or product. It may include additional marketing such a certain number of shares on social media. Also, some base pay on how many clicks the link receives.
Some sponsored posts are paid with product in exchange for a review. It’s up to you what kind of sponsored posts you accept. Once your blog and following has grown some you can set prices and pitch to companies you wish to work with.
The con’s include struggles with communication between you and the company. Some have the habit of changing requirements midway through the promotion. Additionally, you need to have a fairly high number of social media followers to get accepted or get paid enough to make it worth your while.
Selling Products or Services
Our fourth method of how to make money on your blog is selling products or services. I would say the most common is writing an ebook, ecourse, or printable you can sell. Bloggers sell these for different niches from how to budget to meal planning. Since it’s digital your main investment is time it takes to write it. Then it’s there to be sold indefinitely, creating a source of residual income for you.
I see a mix of this being done by both newer blogs and those more established. It has a lot of pro’s because you are in complete control of the making, marketing, and delivery. You can set the price, update it, create more content to upsell in a package, or create a membership to include the ebook or course in. Con’s are you have to come up with ideas of what to create and then you market it. But neither too much different than some work you already do for your blog business already.
Blog, Inc.: Blogging for Passion, Profit, and to Create CommunityHow To Blog For Profit: Without Selling Your SoulProBlogger: Secrets for Blogging Your Way to a Six-Figure IncomeBlogging: Escape The 9-5 By Turning Your Passion Into ProfitBlogging: Your First Blog – A Beginner’s Guide: How To Set It Up, Write Your First Posts & Keep Creating Content (Blogging, Make Money Blogging, Affiliate Marketing, Blogging For Profit) (Volume 3)Vlog Like a Boss: How to Kill It Online with Video Blogging