A derogatory term for newspapers today is chips wrappers. No matter how good, today’s paper wraps tomorrow’s chips. Business writers also can relate. You can spend hours on writing a killer piece that sees the light of day but is soon forgotten. Your audience today can’t remember what you presented last time.
However, this shouldn’t be the case. Your pitch should have a lasting impression on your audience. The difference between mediocre and excellent is not an effortless genius or a tireless perfectionism, but its relentless productivity.
Here we’ll learn the untold secrets of producing a masterpiece in business writing.
#1. Know your Audience
Just as you can’t start a trip without knowing where you are going, you can’t start writing without knowing your audience. Your knowledge is not your focus point. Your reader is.
#2. Choose your message
You cannot present everything in a single sitting. Choose the words that best resonate with your audience and build upon it. Subdivide the topic into smaller themes rather than jamming everything into one item.
#3. Tone of voice
The sound varies with your audience. It should reflect your brand. Your mood should be such a way that appeals to your readers. It commands the style and content depth.
#4. Get into the details and check on accuracy.
The thing about descriptive language is that it deepens the impression. Your accuracy supports all your claims. You need to have all your facts and figures straight. Ensure you have the correct names, titles, and statistics
Break down your structure logically into headings and subheadings. Place anchors throughout your text to make navigation through the text easy.
#6. Eliminate Ambiguity
Steer away from misinterpreted words.
Concise writing and skilled writing are two different things. Use short words to get the point across. Staccato words are easy to grasp making your presentation memorable. Don’t use a big word where a small word could work. Neglect the use of certain words where they aren’t necessary. Ensure to use active writing instead of passive writing. Passive writing only weakens your writing and muddles the meaning of your text.
#8. Avoid wordy Language
When you caulk your presentation with wordy and flowery language, the presentation comes across as vague and insincere. Don’t stray from the subject matter of your address.
#9. Be entertaining
The human’s attention span can only stretch so far. Keep your readers entertained and focused. Instead of having a sea of text, throw in some charts, graphs, and diagrams with statistics. Inject some personality into your presentation. However, do not overdo humor to the point that it puts off your audience and they view it as cringe-worthy gags.
#10. Look into other people’s ideas.
Writing thrives on borrowing. The cross-linking and cross-fertilization of ideas makes the project more manageable. Giving a new touch extends a new direction to the presentation.
#11. Too Much Information
A business presentation is not an expedition to bombard your audience with everything you know about a topic. When you try to show your audience that you know more than they do, that will just put them off. Write to educate, not impress.
Read religiously through your piece before the presentation.
Even when the mistakes are only minor, a simple mistake can put your professionalism on the line. Ask someone to go through your writing. A fresh set of eyes will catch what you didn’t the first time.
When your copy doesn’t undergo this quality control process, it comes up with factual, grammatical and spelling errors.
This leads to distrust in your brand and a loss of credibility which translates to a loss of customers for your business,
A non-referenced presentation is no different from the ramblings of a madman. It is good practice to give credit to authors concurring with the facts you’re stating in the talk. In any presentation, fact supersedes opinion.
#14. Cut the bloat in your Presentation
The pivotal words in a presentation are verbs. To bring more clarity to your writing, use evocative verbs that exude emotion from your audience. To cut the amount of bloat in your presentation, you need to cut on the smothered verbs. Smothered verbs are verbs from nouns, e.g., ‘decide’ and ‘decision’.
#15. Avoid redundancy
Redundancy is pretty annoying when it comes to a presentation. For instance, “He shouted loudly.” Loudly here is a redundant modifier and if you keep up with this long enough, you will lose the attention of your audience.
#16. Be polite. It resonates
Everything you write has an echo. The echo can be either a source of worry or an opportunity. Maintain the drive throughout the presentation. Don’t lose the war to win a battle.
#17. Own your work
Avoid lily-livered words like “I Think” or “I Suggest.” Write confidently and say, “I recommend.”
At the end of each presentation, include a summary so that the audience knows what the take-home message is.
The road to excellent business writing is not as easy, but with consistent work, it makes the results rewarding.
Still struggling with your business presentation? You can build superior content around your business by outsourcing from gurus at business paper writing service to help you get the work done. Focus on why you’ve chosen to do the presentation. Don’t produce the copy for the sake of doing it. Get into the flow and transport your audience into another dimension. Make the best of it.