Disclosure ~ This is a sponsored post on behalf of Thynkgroup.
Branding is mentioned a lot these days in the entrepreneur world. It’s a big term you might not understand at first. I mean, when you think of the word brand, logos of big corporate companies pop into your head. Does that really matter for your mom owned business? We see how these big companies use their branding to help the public identify them.
Just the other day, as I walked into a Target store, I realized I wearing a red shirt. I told my husband, “I hope no one thinks I work here.” If you shop Target, you know why. Part of their brand is the color of clothing their employees wear. But why would a small company run out of your home need branding? Let’s explore why it’s so important and how getting help is the right way to go.
Branding Tells A Lot
Branding creates an image of your company to others. It’s more than your logo and color choices. All aspects from packaging, customer service, your website’s content, and even non-profit partnerships, are part of your branding image.
When you’re trying to build a business anything that’s less than pleasing to a customer can read “don’t shop here”. How many times have you been looking for a business online? You get turned off by how sloppy their Facebook page looks or how their website looks old and out of date. Your business and you deserve more.
Attracting the Right Customer
Good branding helps you better attract the right people who will desire to become your customers. The more you know about your target market and let your branding reflect it, the more loyal customers you’ll have.
The days of old websites created on a free site and business cards printed on a home printer are over. You have many resources at your finger tips to help you put together a professional brand that shouts, “come shop here!” People don’t need to know your business is run out of your home.
Let all aspects of your branding make it look like a professional business worthy of having a growing group of loyal fans.
This goes beyond just your customers, too. It speaks to other companies you might desire to partner or get featured in a magazine or website. Your business needs an identity that reflects professionalism, quality, and provides the solution your customer is needing.
Don’t Do It Alone
All this talk might seem overwhelming. Some parts might be new to you. But, that doesn’t mean it’s not possible to accomplish.
You’re an expert at what you do. It’s your passion. So, focus on what you’re good at and get help for other things like branding. THYNKgroup full-service creative marketing agency offering several branding services including strategic consulting, brand identity, graphic design, website design, social media, and photography. They understand what you need to help grow your business through professional branding.